I’ve been thinking about maybe selling my house to move to the city with my boyfriend – but I’m not sure yet (as it is my dream house and I really do enjoy living here). Millennial instead of mid-life crisis, I guess. Although I’m thinking of selling it – at the same time I’ve chosen […]

People attract people. That’s why it’s so important to leverage your existing customer base for sales. You might think: “But Amy, how do I do this if I don’t have any reviews yet?” Hold your horses, because reviews are only one way to display social proof. There’s another, more subtle, way of leveraging your existing […]

We can’t talk about sales and sales data without talking about conversion rates. The objective of conversion rates is that you want to understand, compare and increase the performance of your different advertising channels. That could be your email marketing, your Instagram. Whatever you want it to be… What is a conversation rate? So what […]