If you’ve ever opened Instagram at 10 PM after you’ve finally found a moment to breathe… only to realize “I still need to post something today”… this is your sign to stop creating your social content last minute.
This week on the Fail to Win Podcast, I’m diving deep into one of the most common problems I see – and used to struggle with myself: staying consistent with content without working at night or losing your creativity in the process.
If you’re serious about growing your business, content isn’t optional. It’s your voice, your visibility, and your best-performing salesperson – available to work for you 24/7, at a low cost.
But what if you’re a chaotic visionary like me who thrives on creativity, not repetition?
That’s exactly why I created a system that works with my brain, not against it – and it’s what I’m sharing with you in Part 5 of my 6-Figure Secrets Series.
🚫 What’s Really Holding You Back From Being Consistent
First, let me be super honest: motivation is not the problem.
The reason most entrepreneurs aren’t consistent isn’t because they’re lazy, it’s because they don’t have a repeatable rhythm that fits their energy, time and lifestyle.
You wake up, realise you should post something… then spend 45 minutes trying to decide what. The result? You either don’t post, or you slap something together that doesn’t feel great.
That’s not strategy, that’s chaos.
I used to be like that too. Until I realised that discipline doesn’t kill creativity, it creates space for it.
🧠 How I Created a Rhythm That Works (Even While Running Two Businesses)
I started my podcast in 2020 and loved being able to have a creative project where I could connect with people and make an impact on thousands of lives, free of charge. But after a while, creating so much content started becoming quite time consuming. Although I was consistent, I was doing so much last-minute like writing my e-mails, crafting stories, social posts…
It resulted in me always feeling behind: recording episodes last-minute, scrambling to post, never feeling ahead.
That’s when I committed to a weekly rhythm:
➡️ Podcast + e-mail + blog on Tuesdays
➡️ Reels on Monday, Wednesday, Friday
➡️ Carousel on Thursday
➡️ Quotes and email newsletters baked in throughout the week
Everything came from one anchor piece of content: the podcast.
And now? I batch 13 pieces of content in 2 hours. I plan my content for the month like it’s a magazine going to print. I have room to breathe and bring creativity back because the content stress is gone.
If this sounds “too structured” for you as a creative person – it’s not. It’s the system that finally gave me peace of mind.
💡 The Key Content Strategy for Hitting 100K
You don’t need to be on every platform. You don’t even need a podcast (although I love mine and people underestimate the power of connection with their voice).
But what you do need is this:
✅ A weekly rhythm
✅ Clear content formats
✅ A batching and planning system
✅ A calendar that respects your brain power
✍️ My Process: 13 pieces of content in 2 Hours
Yes – this is real. Here’s how I do it:
- I commit to a format (e.g. sketches or talking head videos with short no-bullshit tips )
- I plan the topics in advance (usually based on questions I get from clients)
- I film 8–13 reels in a single hour, just raw takes
- I edit them myself or outsource
- I subtitle and schedule them in batches (or outsource this)
💥 Result: I show up online multiple times per week without actually being online all the time.
💬 Your Content Plan Is Not a Hobby
If you only post when you feel like it, you have a hobby – not a business.
No Olympian trains only when they feel inspired. And no successful entrepreneur grows her audience by “winging it when she feels like it.”
If you're ready to move from overwhelmed to organised, and finally feel like a CEO when it comes to your content, this episode will help.
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