“Selling is icky.”
“I hate selling.”
A lot of entrepreneurs want to start their business and love everything about it, except selling their offer.
They say to me “Amy, I love helping people, but I really don't like selling.”
It's understandable some people feel as if it's icky to sell. However, sales are the fuel of your business, without sales there's no business at all.
So, how do you sell your offer in an authentic way when you hate selling?
Today, I’m sharing 6 of my best tips on how to make sales fun for you.
#1 Reframe your perspective on selling: you’re not doing something bad by selling. You’re not ruining their lives, on the contrary, you’re offering them something that will ease a problem or worries they might have. Stop looking at selling like it’s the work of the devil.
#2 When you sell, start from the question: how can I help this person instead of how can I sell my product?
#3 Give before you ask. The reason selling might feel icky, is because you only ask, to buy from you for example. But if you focus your marketing on giving – by sharing valuable posts, a podcast, free lead magnets and webinars,… – you'll feel better about asking for something in return when the time comes.
#4 Focus on connection in your marketing: instead of directly pitching your offer, focus on getting to know your leads and make sure they get to know you.
#5 Be honest and authentic: there are a lot of people with strong opinions about using discounts, bonuses,… My advice is: do what feels good and if you use bonuses and discounts to create urgency and scarcity, make sure to be honest about it.
#6 Show, don’t sell. Show people what you’re selling, or how your offer will help them instead of constantly pushing hard.
If you want a bit more context surrounding these 6 tips? Listen to my episode ‘6 Tips on How to Sell When You Hate Selling’ on the Fail to Win podcast.
PS Here's some additional help to truly get you going:
- If you want to learn how to run a business your way and be your own boss, my BFE™ Fast Track might be the perfect fit. Discover the Dutch program through fastforwardamy.com/elevator
- Do you want to get to the top of your sales game? Then my English course The Launch Gamebook might be just the thing that'll boost your sales growth. Find out more through fastforwardamy.com/thelaunchgamebook
- If you're currently struggling with your sales and you feel it's not moving along the way you want it to, I created a selling checklist. Download this checklist for free and find out if you're focusing on the right things: fastforwardamy.com/sellingchecklist
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