I lost my voice online. Here’s exactly how I got it back – and 5xed my engagement. There was a point where I scrolled through my own Instagram feed and barely recognized my own tone of voice.
It was polished. It was strategic. It was everything the marketing gurus say you need to do. But it didn’t feel like me. And I hated it.
As a coach, creator, and personal brand, my content used to be bold, opinionated, and fun. Until it wasn’t. Somewhere between growth, criticism, and running a team, I had filtered myself out of my own business.
If you’re nodding along, this post is for you. Here’s exactly how I found my authentic voice again, and how you can too.
The Silent Way You Lose Your Voice Online
Losing your voice doesn’t happen all at once.
It’s gradual.
It starts when you hesitate to post something that might be “too much.”
It grows when someone criticizes your content and you start second-guessing everything.
It solidifies when you hand over your voice to a team that doesn’t sound like you.
That was me.
I was editing myself into a softer, more acceptable version of who I thought I had to be to keep growing. The result? My views plummeted. My content stopped converting. And worst of all: I wasn’t having fun anymore!
The Experiment That Changed Everything
One day, I said screw it.
I created a brand-new, zero-pressure Instagram account – in Dutch – with no big strategy. I only invited my warm audience. There was no launch plan, no aesthetic, no sales funnel.
I just posted what I felt like posting, but forced myself to show up consistently.
Suddenly, I started having fun again. I went live daily. I shared random things entrepreneurs would relate to. And you know what happened?
- My views 5x’ed
- My followers grew faster than they had in months
- I started getting DMs saying “I’ve been listening to your podcast. I want to buy from you.”
It was proof: when you like your own content and your energy flows, it works better for everyone.
Layer by Layer, I Took My Brand Back
This process wasn’t about blowing everything up. It was about peeling off the layers that didn’t belong to me.
- I stopped outsourcing my content voice
- I stopped listening to every consultant and coach telling me how I “should” show up
- I stopped trying to look a certain way or fit someone else's brand mold
- I started posting before I felt ready, knowing I could tweak as I went
This is how I found my brand name, my content rhythm, and most importantly, my confidence again.
What Actually Works on Social Media in 2025
Forget trends and algorithms for a second. What really works is showing up with unfiltered personality.
In a world full of AI, people are craving real.
They’re tired of beige brands, recycled tips, and overused hooks. They want to hear your opinions. They want to feel your energy. They want to connect with you, not the curated version of you.
Here’s what I believe will convert better than any tactic this year:
- Being polarizing when it matters
- Creating from joy instead of pressure
- Talking to your audience like you’d talk to a friend
- Saying things that others are too scared to say
- Being willing to show up even when it’s messy
You Don’t Need More Strategy. You Need to Start.
If you’ve been overthinking, second-guessing, or outsourcing too much, take this as your sign.
You don’t need a perfect plan. You need an experiment. A sandbox. A space to play and rebuild your voice.
Whether it’s a secret account, a new content format, or just a commitment to show up consistently, give yourself permission to try without pressure.
That’s what helped me 5x my views and fall in love with content again. And it can help you too.
Final Thoughts
We are living in a time where AI can create anything. But your bold, human voice? That’s what stands out.
Stop hiding. Stop shrinking. Stop filtering out your magic.
Do you want to know more?
Listen to the full episode on the Fail to Win podcast now.
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