She was posting daily… But still attracting the wrong clients.
She was doing everything the online experts said.
✅ Posting consistently
✅ Showing behind-the-scenes
✅ Sharing her story
But the clients who reached out? They weren’t aligned. They asked for discounts. They ghosted her. Even worse: they drained her energy and made her question if she was cut out for this.
In this Fail to Win podcast episode, Amy breaks down the identity shift that helped one of her clients go from burned out and invisible… to attracting aligned, high-paying clients who loved working with her.
Because here’s the thing:
Your content doesn’t just reflect what you do, it reflects who you are.
And who you are… attracts who you work with.
Why her content was repelling dream clients
It wasn’t that she wasn’t trying. It’s that her content was trying to be relatable too hard, and didn’t sell the ‘aspiration’.
When your dream clients look at your stories, feed, or website… they’re not looking for someone to “relate” to. They’re looking for someone who embodies the life or results they’re secretly craving.
That’s why I teach my clients to ask:
👉 What does my dream client aspire to?
👉 What kind of energy, lifestyle, and values do they want to be around?
👉 Am I showing that in my content?
The shift that changed everything
Once this client made a few key adjustments, things changed fast.
- She stopped sharing her chaotic mornings.
- She highlighted the parts of her day that reflected what her clients wanted (like her clean meals, peaceful routine, or moments of freedom).
- She shifted her tone from “I’m trying to figure it out” to “Here’s where I come from and what I changed, and this is how I can lead you.”
She didn’t lie. She simply became intentional about what she did and didn’t share.
And that simple content switch led to her first 6-figure year.
The “Click – Stick – Convert” method
I also break down my signature Click – Stick – Convert content method in this episode:
Click: Start with a hook your dream client can’t ignore
Stick: Share value that resonates with what they want
Convert” End with a clear, bold call to action
If your content isn’t leading to sales, this framework will change the game.
Listen to the episode
This episode is part 3 of the 6-Figure Secrets series, and it’s your reminder that posting isn’t enough. It’s about how and who you show up as.
Listen to the other parts here:
- 6-Figure Secrets Part II: 7 Reasons Why Her Launch Wasn’t Selling (And How to Fix It)
- 6-Figure Secrets Part I: Why You’re Not Hitting 100K Years (And How to Fix It)
And if you haven’t yet…
🔥 Grab my free training on the Million Method, the exact process I've used to help clients scale to 6 and 7 figures: fastforwardamy.com/accessmillion
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