You’re hitting 10–15K months. You’ve built a successful business.
But you’re still launching.
Again.
And again.
You keep telling yourself this will be the last time.
That next month, you’ll finally set up the funnel.
But the funnel still isn’t live.
And no, it’s not because of the tech.
This blog post is a call-out (with love). Because if you’re anything like most of my clients, you already know what to do, but you keep avoiding it.
Here are the 6 real reasons you're stuck in the launch cycle and what to shift instead:
1. You’re addicted to the launch high
You love the dopamine hit. The urgency. The energy.
You tell yourself “I work well under pressure.” But that’s not sustainable.
And it’s costing you peace, planning, and long-term growth.
2. You don’t know where to start
Should you create a new lead magnet? Build the funnel? Set up emails? Ads?
The overwhelm keeps you frozen. So instead, you launch something you already know how to do. Even if it drains you.
3. You’re stuck in survival mode
You’re doing well… but every month you still feel like you’re chasing your next cash injection.
So evergreen keeps getting bumped down the list.
You want to build long-term assets, but you’re still thinking short-term.
4. Perfectionism is killing your momentum
You want the funnel to be perfect before you hit publish.
You delay because the landing page isn’t “on-brand enough.”
You record the video… and then decide it’s not good enough.
Spoiler: no one cares as much as you do. Just publish it.
5. You believe people only buy when you’re live launching
You’ve built a personal brand. You’re magnetic on camera.
You think the magic only happens when you're live.
But conversion doesn’t depend on your presence, it depends on your process.
6. You’re not looking at your data
You don’t know your conversion rates.
You’re guessing what works and what doesn’t.
So of course you feel uncertain. Data gives you confidence — and strategy.
The truth?
You don’t need more info.
You need to start and finally set it up.
Imperfectly.
Today.
🎧 Listen to the full episode of Fail to Win to break through your bad habits keeping you stuck and finally get that evergreen funnel going!
PS If you want the full rundown of how to build a funnel that brings you €1.000 a day in, access the full video here: https://fastforwardamy.com/funnelblueprint
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