If you only create content when inspiration strikes, you're going to stay stuck in an inconsistent cycle that never builds momentum.
I've been creating content for 10 years. I've built a multi-7-figure business and hit over 1 million podcast downloads. And here's what I know for sure: motivation is unreliable, but habits remove decisions.
The last 4 months, I dealt with personal challenges that made me not want to show up publicly. But I stayed consistent anyway. Not because I'm superhuman, because I have systems that work even on my worst days so I never have an excuse not to post.
In this week's Fail to Win podcast episode, I break down the exact 3 daily habits that make content creation effortless for me. These aren't complicated workflows or expensive tools. They're simple practices you can start today.
Listen to the full episode for the complete story.
Habit 1: The Idea Vault That Captures Everything
Do you ever have brilliant content ideas that disappear by the time you sit down to actually create?
I used to have this problem constantly. I'd have golden ideas floating around, then when it was time to post for a launch or give my team direction, I'd draw a complete blank.
Here's what changed everything: I created a monthly note in my iPhone called “February 2026 Content Ideas” and pinned it to the top. Anytime an idea hits, I dump it there. Voice notes, random quotes, trends I see, whatever.
Every Monday morning, I spend 1 hour turning those raw thoughts into actual content. I'll either hand them to my content creator or use ChatGPT to help me identify the top performers.
This works because we don't actually lack ideas. We lack a container to capture them before they vanish. The barrier to execution isn't creativity, it's organization.
Start with 1 monthly note. Capture everything. Then dedicate 30 minutes to 1 hour every Monday to turn your best ideas into content. That's it.
Habit 2: Always Camera Ready (Yes, Really)
This one ruffles some feathers, but here's the truth: I get ready for work every day like I'm going to an office, even though I work from home.
I shower, do my makeup, and wear real clothes. Not because I'm vain. Because it removes the biggest excuse for not creating content: “I'm not camera ready.”
When you're always prepared, filming a 2-minute idea doesn't require a whole production. You just hit record.
I still get that internal battle every morning where I think I could skip it and do my makeup later. But I've learned it only takes 2 minutes, and those 2 minutes make the entire rest of my day easier.
This isn't about perfection. I don't even know how to do elaborate makeup. But I show up looking professional because that's how I'd show up to an office, and my content is part of my job.
If makeup isn't your thing, find whatever makes you feel ready. Maybe it's getting dressed instead of staying in sweatpants. Maybe it's doing your skincare routine. The point is removing friction between having an idea and executing it so you never have an excuse not to post.
Habit 3: The B-Roll Bank You Always Pull From
I'm always shooting B-roll. Always.
I have cheap tripods positioned in my kitchen, bathroom, and at my desk. I keep an extra iPhone in my bag so I can film myself while using my main phone. When I'm in a meeting, I'll clip my phone to a tripod and record myself working.
This sounds intense, but here's why it works: 1 30-second clip can support a reel hook, a carousel, a story rant, and a podcast promo.
I never have the excuse “I don't have footage for this idea” because I'm constantly building my content library. My boyfriend is always amazed that when I have an idea, I just scroll back in my camera roll and find something that works.
Every week, I spend 5 minutes uploading new clips to Google Drive. My team organizes them into folders like fitness, lifestyle, talking heads, and travel. If you don't have a team, just create simple folders on your phone.
The investment? A couple of $20 tripods and an extra iPhone. Total cost: around 2,000. Do you know what professional shoots cost? I do maybe 1 professional shoot a year, and I push out more than 10 pieces of content weekly.
Your Implementation Plan
Start where you are:
Beginner: Create your monthly idea vault and take 1 photo of yourself every day in the same spot.
Intermediate: Add the Monday content block to your calendar and start filming yourself once daily doing the same activity.
Advanced: Implement all 3 habits and create your organized B-roll pipeline.
The only people who criticize you for creating content are people not in the arena with you. They're behind you, not ahead of you.
Creating content is a skill. Filming yourself is a skill. Give yourself grace to suck at it first before you get better.
Get your custom B-roll shooting list here.
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