She poured her heart into her offer… yet it didn’t sell.
No clicks. No buyers. No momentum. Just silence.
Sound familiar?
This is the exact situation one of my clients was in, and it’s the inspiration behind this new episode of the Fail to Win podcast.
Because it turns out: her offer wasn’t the problem.
Her launch strategy was.
After we fixed 7 key issues, that same business hit 6 figures within a year. And I’m sharing those exact fixes with you.
Let’s dive in:
1. She took it too personally
The first thing I told her?
“It’s not about you.”
When a launch flops, it’s easy to spiral. You think you’re not good enough, your offer sucks, or people just don’t like you.
But that emotional weight crushes your creativity and confidence. And when you pull back from promoting, things get worse.
🔁 Fix: Detach from the outcome. Reframe it as data, not a personal failure.
2. Her offer was too vague
She couldn’t explain her offer clearly in one sentence.
If you can’t explain your transformation in a sentence, your audience can’t understand it and they definitely won’t buy it.
🔁 Fix: Make your offer specific. “Help online coaches get their first 10 clients” is way more compelling than “build a better business.”
3. She skipped audience priming
She went straight into selling without warming up her audience beforehand.
Imagine trying to kiss someone on a first date – it’s awkward. The same goes for launching: your audience needs priming.
🔁 Fix: Tease the offer, share behind-the-scenes content, drop hints in stories, emails, and posts before opening the cart.
4. No fast action or mid-cart bonuses
There was no urgency to buy. No reason to act now.
So people didn’t.
🔁 Fix:
- Add a fast-action bonus for the first 10 buyers.
- Drop a mid-cart bonus halfway through.
- Create scarcity through bonuses, limited seats, or price increases.
5. She gave up too soon
She stopped promoting mid-launch.
This is one of the biggest mistakes I see. People promote for 3 days, panic when sales are slow, and ghost their audience.
🔁 Fix: Stick with it. 20–30% of sales often come in the last 24 hours – if you’re still showing up.
6. She was selling too hard
Her content was pushy, uncomfortable, and salesy – so she hated posting.
🔁 Fix: Shift to a “show, don’t sell” mindset.
- Share client results.
- Show your workbook or course content.
- Talk about how you use your own product. Let people see the value, and the selling happens naturally.
7. She was only posting in one place
She relied only on email, and was shocked no one bought.
Today’s audience is scattered. People scroll through Instagram, check their inbox, tap through stories – and they need repetition.
🔁 Fix: Cross-pollinate your content. Turn your email into a feed post, your feed post into a Reel, and your Reel into a story series. Show up everywhere consistently.
Are you ready to fix your launch?
If your offer hasn’t been selling, don’t panic, and definitely don’t give up.
These 7 shifts turned one woman’s failed launch into a 6-figure year, and they can work for you too.
🎧 Do you want the full breakdown?
Listen to Episode 304 of the Fail to Win podcast
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