The Struggle: Always Playing Catch-Up
She used to feel like she could never step away from her phone without her business suffering.
If she wasn’t posting, engaging, or replying to DMs 24/7, she was afraid the leads would dry up. That constant pressure left her exhausted, and honestly, a little resentful of social media.
“She” is me – and many of my clients.
When you’re constantly creating content in the moment, it feels like you’re always running behind. There’s no breathing room. You’re stressed, reactive, and your creativity takes a hit because you’re just trying to survive the algorithm.
I knew I couldn’t keep going like that, so I made a decision: I was going to approach content differently.
The Shift: Building a System That Works While She’s Offline
Instead of letting content run her life, I decided to build a system that would run my business.
This system needed to do three things:
- Take away the daily stress of creating content
- Allow me to step away from her phone without fear
- Consistently bring in leads without relying on last-minute effort
Here’s exactly how I did it:
Step 1: Batch Everything Ahead
The first change I made was batching my content.
Instead of scrambling every day, I now set aside time each month to plan and create everything in advance: podcast episodes, Instagram carousels, reels, emails, even stories.
Batching allows you to think strategically instead of reactively. It’s easier to stay consistent, and your future self will thank you for it.
Step 2: Schedule All Content (Even Stories)
Next, I scheduled everything.
Some people worry that scheduling posts will hurt their reach. And yes, engagement might dip slightly in the short term, but the long-term payoff is worth it.
Scheduling creates freedom. I no longer panic at dinner because I haven’t posted. I can spend full weekends offline without my business coming to a halt.
As I say: “When you batch and schedule, the algorithm stops controlling you. You’re finally in charge.”
Step 3: Add Trigger Words That Drive Engagement and Leads
The last step was leveraging ManyChat trigger words.
Instead of saying “link in bio” or relying on followers to find the right link, I now use powerful trigger words in her posts and stories.
When someone comments a trigger word (like WINNER), it automatically sends them what they’re looking for and starts a conversation. This boosts engagement and turns followers into leads without any extra work.
Get my Manychat keywords guide for my top 20 list of easy words your audience will want to comment
The Results: Freedom, Peace, and Consistent Growth
Now I can turn off my phone, enjoy dinner with my boyfriend, and take full weekends offline, all while my business continues to grow.
Batching and scheduling haven’t just reduced my content stress; they’ve helped me build a true lead engine. Posts I created months ago are still bringing in engagement and sales today.
I’m no longer at the mercy of the algorithm or my phone. I built a business that works for me instead of the other way around.
Your Turn: Start Today
If you feel like you’re always running behind on content, this system will change everything for you too.
- Batch your content ahead.
- Schedule it so you can step away without guilt.
- Add trigger words to keep engagement and leads flowing.
Start small if you need to: batch one week’s worth of posts and see how much lighter you feel. Then build from there.
👉 Listen to the full episode here:
💌 Do you want my personal list of the trigger words I use to turn batched content into leads?
Get my Ultimate Manychat Keyword Guide: fastforwardamy.com/keywords
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