Feeling Overwhelmed? It’s Time to Delegate.
If you’re a high-achieving entrepreneur, you already know that time is your most valuable asset. Yet, so many female CEOs still believe they have to do everything themselves. From booking flights to answering emails, these small but time-consuming tasks drain your energy and take you away from your real zone of genius.
I used to be that person. Until I realized something powerful:
👉 The most successful CEOs don’t do it all – they delegate.
In today’s episode of Fail to Win, I break down exactly how hiring a Personal Assistant (PA) changed my life—and how it can change yours, too.
Why Hiring a PA Isn’t a Luxury—It’s a Smart Business Move
For years, I felt a tiny bit guilty about the idea of hiring a personal assistant. Wasn’t it excessive? Couldn’t I just handle everything myself by being efficient? But then, I did the math:
📌 If I’m making €1.000+ per hour, why am I spending hours booking flights and ordering groceries?
It hit me: every time I took on small tasks that could be delegated, I was actually losing money and productivity.
When I finally decided to hire a PA, here’s what happened:
✔ I bought back hours of my time every week
✔ I was able to focus more on revenue-generating tasks
✔ I felt less stressed and had more time for myself
Your energy is everything. The less you drain it on unnecessary tasks, the more you can show up fully as the CEO of your business.
10 Things My PA Handles for Me (So I Can Focus on Growth)
If you’re wondering what a PA actually does, here’s a sneak peek of what mine takes care of:
✔ Inbox Management: Flags important emails, clears spam, and organizes my inbox
✔ Travel Planning: Books flights, hotels, and makes restaurant reservations
✔ Errands & Orders: Orders groceries, gifts, and office supplies
✔ Scheduling & Reminders: Keeps my calendar organized and reminds me of key dates
✔ Event & Meeting Prep: Books locations and prepares materials for events
✔ Admin Tasks: Handles invoices, expenses, and research projects
✔ Gift Giving: Sends flowers or thoughtful gifts when I don’t have time
✔ Beauty & Health Appointments: Schedules doctor visits, hair, nails, and self-care
✔ Personal Assistance: Finds solutions for everyday challenges (yes, even tiny things like replacing my favorite shoes with the exact same pair!)
✔ On-Site Help (When Needed): Supports me in person during events or important recordings
Imagine what you could do with all that time back. More focus, more freedom, and more room for actual business growth.
How to Know If You’re Ready to Hire a PA
You might be thinking, “I love the idea, but how do I know if I actually need one?” Here’s a simple test:
❌ You feel like you never have enough time for deep work.
❌ You’re constantly distracted by small tasks that don’t move your business forward.
❌ You’re the bottleneck in your business because everything depends on you.
❌ You dream of more freedom, but your schedule is packed with admin work.
And most importantly: you have a high hourly rate. Meaning: you are in demand and your time generates value.
By default, this means that you get to free up value by having someone else execute tasks for you at a lower hourly rate. (bonus points: you get to spend those freed up hours doing something you are actually good at and passionate about!)
If any of these sound like you, it’s time to delegate.
I know that hiring a PA can feel overwhelming—where do you even start? That’s why I’m sharing my exact PA job description and task list to help you get started.
📥 Download my PA Task List & Job Description Template here: https://fastforwardamy.com/assistant
If you’re serious about scaling, this one decision could change everything.🎧 Listen to the full podcast episode now to hear the full breakdown of how I manage my PA and why it’s a total game-changer.
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