If you’re amazing at what you do but still not landing high-paying clients, this one’s for you.
You're not too expensive. You're not underqualified.
But here’s the brutal truth: You're not being seen as the expert yet.
In this week’s Fail to Win episode, I break down the exact reasons you’re being overlooked while your less-experienced competitors are fully booked—and how to flip that narrative for good.
Let’s dive in.
🧠 The Real Reason People Aren’t Paying You Premium Prices
It’s not about the number of hours you offer them. It’s not about the workbooks or Zoom calls.
People don’t pay for effort.
They pay for authority.
Authority is what makes someone scroll past 15 coaches and DM you with:
“How can I work with you?”
When clients don’t see you as the go-to in your field, it creates friction. You end up:
- Getting ghosted after promising intake calls
- Constantly justifying your prices
- Watching your competition land podcast features and dream collaborations
- Being negotiated with on your value (and sometimes doubting it yourself)
🚨 The Red Flags That You’re Lacking Authority
Here’s how you’ll know if authority is missing from your brand presence:
- You’re always explaining your value instead of being known for it.
- You’re not being invited for podcasts, interviews, or expert features.
- You’re being negotiated with – or getting ghosted.
- Your content blends in. Nothing about it says, “This woman is a must-follow.”
If you’ve nodded your head at even one of these, it’s not a “you” problem.
It’s a positioning problem – and luckily it’s fixable.
🧨 My Authority Breakthrough (Before I Even Had a Brand)
When I started my first business as a fitness coach, I had no website, no fancy logo, and no strategy calls.
What I did have? A voice.
I started sharing articles and resources I loved. Nothing fancy..
Guess what? People started seeing me as someone who knew her stuff. Even though I wasn’t even sharing my own articles, but other people’s!
A classmate literally turned to me in college and said,
“Why did you stop sharing those articles? I had a whole folder of them saved.”
That blew my mind.
It taught me this:
Consistency + Passion = Perceived Authority.
Even when you feel like no one is listening, they are. And they remember.
✨ What Real Authority Feels Like
When you start building authority intentionally, everything shifts:
- People introduce you before you even say your name.
- You raise your prices, and no one blinks.
- You get messages like, “I’ve followed you forever. How can I work with you?”
- Your DMs fill with ready-to-buy leads – without launching or chasing.
- Hiring becomes easier. Content converts. Confidence skyrockets.
And the best part?
It becomes scalable.
Because when your authority is backed by a system, you don’t have to be online 24/7 to keep clients coming in.
🧩 Authority + Systems = Sales Without Burnout
Authority isn’t about ego.
It’s about alignment + power.
You’re showing up from your power. You’re creating from confidence. You’re attracting, not begging.
And yes – systems matter too.
That’s why I’m launching my new Authority Accelerator:
My proven 90-day content + positioning system that builds authority, nurtures leads, and fills your offers – even when you're offline.
Click here to get invited to early access for my new Authority Accelerator program (Dutch). Invites get sent out August 18th 👀.
Final Words
You don’t need to be more experienced. You don’t need to post more.
You need to stop shrinking and start showing up as the expert you already are.
This is your moment to claim your space.
To raise your prices unapologetically.
To stop chasing, and start leading.
If you already want to learn how to improve your authority position right now, listen to my new podcast episode: “The #1 Reason You’re Not Attracting Premium, Paid-in-Full Clients (Yet) – Even Though You’re Good at What You Do”
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