You're working hard. You're showing up. You're doing all the things your business coach told you to do. Yet somehow, your bank account doesn't reflect the effort you're putting in. You still don't feel rich. You still don't have that financial buffer you thought you'd have by now. And if you're being honest, you're exhausted.
Here's the truth most people won't tell you: you're not stuck financially because you're not smart enough. You're stuck because you're subconsciously believing lies about money. Lies that were taught to you early on. Lies that sound responsible, humble, and even good. But these beliefs are keeping you in a pattern of under-earning. And in this episode of the Fail to Win podcast, I'm breaking down the 2 biggest money lies that keep ambitious female entrepreneurs stuck and exactly how to break free from them.
Listen to the full episode for the complete story.
The First Money Lie: More Hours Equals More Money
This is the hustle programming that entrepreneurs never question. In the beginning of your business journey, your first challenge is proving you can add value. So you start trading time for money. And when that first person pays you, you're so excited. You keep adding hours. You keep grinding. You keep doing more.
I remember waking up on a Tuesday morning at 7 a.m. thinking, holy shit, this is going to be such a long day. I was exhausted by the end of every day. I'd overeat because eating was the only moment I had to relax. By the end of the week, I could barely talk. I didn't want to see friends or family. I was completely burnt out. And the worst part? The following week, all my clients would be on vacation or sick, and suddenly I had no income despite working myself into the ground the week before.
That's when I realized I'd hit a ceiling. My prices weren't right and I had no scalability. The moment everything shifted for me was when I understood that multimillionaires and billionaires don't have more than 24 hours in a day. Yet they're making exponentially more money than I was. The difference wasn't effort. It was structure.
You can have 2 entrepreneurs working the same 40 hours. One is selling random services with no clear process, no proper pricing, no clear offer. The other has one clear transformation they're selling, packaged with proper pricing and a repeatable system. Both are working the same hours, but only one is going to be able to scale. The question isn't “how much harder can I work?” The question is “what creates the biggest result for me and my clients, and how do I do more of that efficiently?”
The Second Money Lie: Humble Is Good, Rich Is Bad
This belief is sneaky because it sounds like integrity. If you were raised to be nice, modest, and grateful, especially as a woman, this one is deeply embedded. You've been taught to stay humble. To be accommodating. To not want too much.
This creates an either-or mindset. You start believing things like: if I want more, I'm selfish. If I charge more, they'll think I'm greedy. If I become rich, my friends will judge me. And the sneakiest one of all: if I'm too successful, I'll be unlikable.
So what happens? You undercharge. You over-deliver out of fear that people won't like you. You avoid selling because you don't want to be “too salesy.” You hesitate to be more visible. And worst of all, you keep your goals small and reasonable so you can feel safe within your friend group.
But here's the truth: being broke is not noble. Underselling yourself and working yourself into exhaustion at a rate that's too low is not being of service. Playing small doesn't make you a better person. It just makes your life harder.
I grew up hearing my grandpa say “a rich man is weird.” For the longest time, I felt guilty when I started making more money. I'd pay for things and not ask for money back when we were supposed to split costs. But then I realized: making more money isn't something to feel guilty about. There's this weird unwritten rule in society that when you don't make a lot of money, you're a good person, but when you make a lot of money, you're a bad person. That's backwards.
When you're making a lot of money, you're in a position to do more good. I've been able to invest in my brother's startup. I've been able to give money and resources to charities. I can help people when they're in a time of need. I can tip people well. Money doesn't make you bad. Money makes you more of what you already are and less stressed about unexpected bills or your car breaking down.
Breaking Through the Either-Or Mindset
I want you to try something. Say this out loud: “I'm allowed to be rich and I'm allowed to be a good person at the same time.”
How does that feel? If you feel resistance, there's something there to work on.
Now try this: “I want to make a lot of money.” Not “I don't need to make a lot of money, I just want to help people.” Say it clearly: “I want to make a lot of money.”
And then add: “I want to make a lot of money and I want to help a lot of people.”
Doesn't that sound better when it's an “and” instead of an “or”?
If any of this hit you, pick one thing to work on this week. Just one. Maybe it's identifying what creates the biggest result for your clients and building scalability around that. Maybe it's examining where the “humble is good, rich is bad” belief is showing up in your pricing or your visibility. Start there.
I created a full framework with recordings and assignments on how to create your richest year by breaking through the money beliefs and business habits currently keeping you stuck. It's everything I've learned from building a multi-7-figure business without sacrificing my peace, my relationships, or my sanity.
Access it at fastforwardamy.com/getrichin2026 (Dutch!)
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