If you're struggling with sales, your launch didn't go as well as you'd hoped, or you're just feeling like your business' results are a little lackluster, it's easy to feel like a complete failure.
However, chances are that's not the case. You're probably doing better than you think you are, and there's absolutely no reason to give up on yourself.
In this episode, I'm sharing 3 steps to help you regain your confidence when you feel like you're failing. You'll walk away feeling more motivated with renewed inspiration, and you'll have the tools you need to find the missing ingredients to your success.
Read on to learn how you can shift to a “playing to win mindset” that will help you achieve all of your goals — and then some.
Step #1: Determine if you're actually failing
Are you truly failing, or do you not know when you've hit good enough? Do you not even realize when you're WINNING?
If you haven't set the proper parameters around success that are both realistic and attainable, you may think you're failing when you're actually succeeding.
For example, someone who's never launched before should consider the fact that they launched AT ALL a success — regardless of how many people sign up. Someone who's new to going live on Instagram should consider simply showing up a success — no matter how many people are watching the live.
In other words: Reframe and redefine failure and success based on where you are on your journey as a business owner.
I have to practice this every time I record podcast episodes. Instead of feeling like a failure for not recording as many episodes as I planned to or worrying because the recordings weren't flawless, I decide I'm a winner because I showed up. I did the work, and it was perfectly imperfect.
My targets for the podcast will shift as I level up, but for now, I'm proud that a new episode goes live every Tuesday. That's winning.
Before you decide you're failing, take a step back and reevaluate your definition of success.
Step #2: Ask yourself 3 important questions (and answer honestly)
When you feel like you're failing, ask yourself these 3 questions:
- What went well (or what is going well)?
- What is missing for success?
- Are you open to constructive criticism?
The first question is important because it puts you in a positive headspace. You can teach yourself to see the world in a negative way, OR you can rewire your brain to be more positive by practicing gratitude, listing your wins, and highlighting what went well or what is going well in your life and/or business. Even if you're not close to your target, what can you point to that's moving in the right direction?
The second question will help you determine where you're going wrong. If you're trying to sell business coaching, for example, maybe your audience doesn't see the value in your services — and that could be because you're not effectively communicating that value. This is an opportunity to take off your blinders and figure out what is missing for success by doing research, talking to your audience and implementing what you learn.
However, if you are not open to constructive criticism, you will probably struggle to find the answer(s) to question number 2. As a result, you must be willing to accept feedback — even if it's not what you want to hear. You won't be able to please everyone, but you CAN always improve upon what you're doing. You're not doing everything perfectly (no one is), and if you want to know how you can improve, I recommend starting with your customers and being open to hearing their thoughts.
Step #3: Don't commit to perfection; instead, commit to trying
If you're chasing perfection, you're always going to feel like a failure because perfect doesn't exist.
Because you're playing an infinite game, you have endless opportunities to succeed — you don't just get one shot. Instead, you get LOTS of chances, and each chance is a fresh opportunity to do better. Not to be PERFECT, but to improve.
For me, that commitment to trying is what continues to propel me forward.
For example, when I started recording video content, I struggled. A LOT. But I never gave up, and now? I'm actually pretty good at it. That never would have happened if I didn't commit to the process and kept trying.
Accept that you're never going to be perfect and turn your focus to working toward your targets.
Remember: The most successful people in the world fail every single day. That's what happens when you try new things and go after big goals that aren't necessarily easy to achieve.
As a result, it's time to get more comfortable with failure and learn to fail forward to create an ever-growing life and business.
There's one more key success principle I want to share with you, and that's belief. To help you believe in YOURSELF, I'm gifting you a book that includes questions and practices that my clients and I use to move past our fear of failure, defeat our limiting beliefs and overcome our imposter syndrome — you can download my FREE Belief Book right here.
PS: If you want to learn more on mindset and abundance, increase your authentic authority, scale your income and build a profitable business and brand, make sure to get on the waitlist for the Business Freedom Elevator™️.
Register here: www.fastforwardamy.com/elevator