You have already done the hard part: you built something real.
The clients are there, the revenue is real, the proof of concept has been proven. But the results are not growing the way the effort deserves, and somewhere in the back of your mind, you know that adding more hours is not the answer.
I have been obsessing over this exact problem for the past year. In this Fail to Win episode, I get more personal than usual about what I am actually doing right now to 10x my income this decade, and why none of it involves doing more of what I am already doing.
The Problem With Trading Time for Results
Let me start with the thing I want to make abundantly clear: you cannot 10x your hours. Even if you wanted to, the math does not work. The women running 10 times the output I was running do not have 10 times the hours. They have a different strategy.
I traced my own realization back to a moment on the highway, watching other big names in the industry and asking myself what they had that I did not. The answer was not talent, not connections, not a bigger market. It was a fundamentally different way of thinking about what to do with their time.
The book that crystallized it for me: 10x Is Easier Than 2x, which uses a MrBeast analogy to make the point. It is easier to make one video that gets a million views than 10 videos that get 50,000 views each. Less total effort, 2x the result. The same principle applies to every part of your business.
The 5 Shifts I Am Making Right Now
1. Going all in on my zone of genius.
After a deep leadership assessment, I confirmed what I already suspected: my highest-ROI activities are sales, marketing, and leadership. So instead of trying to improve at operations and admin, I am treating those gaps as hiring decisions. I have started practicing my podcast episodes for the first time ever because I would rather invest in getting extraordinary at the things I am already good at.
2. Investing in myself more than ever before.
I currently have what I call my council of wise women: a leadership coach, a mindset coach, a health coach, and a business mentor. I am training with AI to improve how I speak and whether I leak uncertainty in my language. My family has noticed I am calmer. My mindset coach reframed something small but significant: instead of saying “I'm overwhelmed,” I now say “a part of me is overwhelmed.” My brain can hear the difference and I’m peeling back more layers than ever before.
3. Running my own race.
I call this my Max Verstappen year, after a suggestion from my mindset coach Sandra. What I love about Verstappen is that he races his own race every time, regardless of what everyone else is doing. I spent years quietly benchmarking against other coaches, other brands, other markets. This year I am done with that. My new goals: a million Instagram followers, a bestselling book, and international authority instead of a ‘Belgian’ ceiling.
4. Investing business profits outside my business.
I want to be transparent about what I mean. When I am 10xing my income: I am not just earning from my coaching business. I am investing in other businesses as a shareholder, building assets that grow without me showing up for them every day. This is a core part of my FIRE plan to be financially free by 40.
5. Hiring people to build a real company.
My overhead is higher than most in my industry. I am clear about that and comfortable with it. I am taking a short-term hit on profit margins to build a team that can run the business alongside me, eventually without me, because I am building a company with actual humans, not a quick-win side hustle run by AI.
The Question That Changes Everything
At the close of the episode, I share one filter I have started using inside my mastermind: if my business was 10 times the size it is now, would I be spending time on this?
Most of the time, the answer is no. Which means most of the small decisions and daily disturbances draining energy are problems that should not exist at this scale, or should already be handled by someone else or a process.
It is a fast way to see where you are still executing too small.
What This Means for You
The shift from quarterly thinking to decade thinking is not a permission slip to slow down or give up on your current ambitions. It is a recalibration of what you spend your best energy on. The women who are 10x-ing are not doing more, they are doing fewer things with more intention and a lot more quality.
If you want to be in the room where I have these conversations every month, my Masterminds are now open for applications.
Apply directly at: https://fastforwardamy.com/applicationformeng
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