You might think launching is very, very difficult — but what if I told you there’s a science to the launching game that we play?
With my new course, The Launch Gamebook, I look at launching as being a game. A really fun game where you can play, you can learn something new every round, and you can become really great at it.
Launching can be an amazing asset for you personally as well as for your business. It gives you a cash and client injection into your business. That can be a huge help as a self-employed person trying to get loans, mortgages, or whatever to move your life or business forward. Being successful at launching is life-changing.
When you launch in a really short time, the right way, you can reach lots of people. Through this episode, and The Launch Gamebook, I share how to launch successfully so you can make a name for yourself, attract new clients, and make more money.
The importance of the planning phase of your launch.
The first phase of a launch is a planning phase — if you take your time at this stage, you won’t get overwhelmed. That’s easier said than done if this is your first launch, but planning really is half the workload.
What is the plan phase? Basically planning the calendar. Analyzing what’s necessary. Analyzing content.
- What is the price of your course?
- What is the name of your course?
- What is going to make or break your launch?
- What kind of bonuses do you want to add?
There are 5 P’s in launching: plan, prime, proof, permits, and peak. Planning is basically analyzing and deciding all of the key information you need for your launch.
What you want to do with your plan phase is create a really good baseline of information and scheduling so that you have the space for extra stuff. For example, to do enough content creation.
You also need to plan milestones:
- When are you opening?
- When are you putting it online?
- When are you starting to talk about your product?
- When do people get access?
- When does it get delivered?
Whether it’s products, programs, or services, you need to make those decisions.
The power of the prime phase of your launch
The prime phase is the moment you start to talk about something coming up. It’s still a secret, but you’re getting your audience ready.
I usually do this a week or two before a launch. People will ask ‘what is it you’re going to launch?’ and then when the product actually does launch, they are already breathing down my neck to find out what it is.
Priming is getting people on board — it’s a really important phase. It could also be the time at which you build up a waiting list.
The proof is in the pudding
The next phase is going to be your proof phase. This is when you want to prove to your audience that your brand and product is worth buying from.
Basically, you’re doing this all year round. Making sure people think you are an authentic authority. You’re trustworthy, you offer value. I do this with my podcast every week. You can boost that trust by giving out extra tips or advice during the prime phase. If you’re not giving out high-value content, how could you ever expect anyone to buy from you?
The launch phase everyone forgets about
Meet the permit phase. There is a moment when people kind of want to buy, but they need permission. That’s why I call it the permit phase. You want to permit your audience to buy from you by engaging with them, answering FAQs, and thinking about their objections towards buying your product.
When people say ‘I want that but I don’t have the money right now’, 80% of the time that’s not true. Something else is holding them back. Through your content you can permit them to buy by having conversations about their true competing objectives.
Are you actually monetizing your launch peaks?
The final phase is the peak phase. Technically, there are peaks throughout different phases of the launch. Early bird is a peak, pre-order is a peak. But not enough people monetize those peaks. This is because of two problems.
Either you don’t have a peak, and need to create one. You can do this by finding a way to create a new incentive for people to buy — maybe an extra session that’s not available anymore, a bonus, or a discount. Keep in mind, these are tactics and not strategies. In the plan phase is where you decide strategy. That’s key information, definitions, etc.
Really, you need a peak at least every two weeks in your launch. Look at urgency, scarcity, bonuses, stuff like that that gives people incentives to buy.
The second problem with peaks is that often people have them, but they aren’t talking about them. Until you hit the peak of your launch, until you close your sales, keep talking about the launch. Keep pointing out peaks. Keep saying the bonus is going to disappear. Don’t stop talking about it just because people haven’t been buying.
If there’s a peak you don’t talk about, you’re not going to hit a peak in sales.
With The Launch Gamebook, I’m going to go into much more detail about all of these phases and teach you more about how to plan and launch successfully. If you’re an architect, a restaurant owner, is this for you? Yes — it’s for anyone looking to boost their business and understand how to launch their products, programs, or services.
If I could have learned this many years ago, I would’ve bought it. It could've made me a lot more money and helped me impact many more people's lives. So learn from my experiences, and go get it!
If you’re interested in it, go check it out at www.fastforwardamy.com/thelaunchgamebook. Depending on when you go to that link, there's gonna be a really special offer for you. If you head there soon after this episode airs, you can get an amazing 50% off.
PS: If you want to work with me but aren’t sure where to begin, head to fastforwardamy.com/findyourfit and answer the questions — we’ll point you in the right direction!